Sunday, 12 May 2013

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Sunny Leone’s three Xs Drink endorsement!

Sunny Leone HotA bright brain has come up with a rather cheesy name for an energy drink that features adult star Sunny Leone who seems to be raking in the big bucks with endorsements these days.

Sources say Sunny Leone (Adult Film Star) has been signed for a whopping Rs 1.5 crore for her first endorsement! This is a figure close to what A-list actresses get for ads. What’s more, the energy drink she’s supposed to represent has been named XXX! Isn’t it a little strange how it touches on her past profession?
However entrepreneur Sachin Joshi, who owns the brand, insists that this is a mere coincidence. He says that the energy drink is targeted at youth between the ages of 18 and 25 and the name has been selected bearing the target audience in mind. So he’s not cashing in on her XXX status, is he? Sachin says, “That is just a coincidence. For us, the three Xs stand for: Experience Extreme Excitement and that’s what Sunny represents. Her adult star status has nothing to do with casting her. Sunny is an actress like anyone else.”
The marketing team that carried out the research before Sunny was snapped up for the deal, learnt that sunny leone is really popular among the male audience (no prizes for guessing why!) and was one of the most talked about actresses among girls. Sachin adds with a grin, “That’s the only reason why we zeroed in on her.”

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